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Major international sporting events attract enormous global attention – and with it, increasingly sophisticated forms of ambush marketing. This webinar highlights strategies, enforcement options and practical aspects of dealing with ambush marketing around events such as the FIFA World Cup, the Super Bowl and the Olympic Games.
Speakers Dr. Linda Albertsen (Eisenführ Speiser), Prof. Christopher Cotropia (George Washington University Law School, USA) and Paula Guerrero (pgg, Mexico) will discuss how rights holders and legal advisors can identify ambush marketing campaigns, evaluate them from a legal perspective and take effective action against them.
The event is organized by the Association of Intellectual Property Firms (AIPF) and will take place on March 17 2026 at 11 a.m. (EDT) via Zoom.
Further information and registration details can be found here.
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