Companies in the lifestyle, media and creative sectors operate in highly dynamic markets: from cosmetics, fitness and fashion companies to media houses and virtual and augmented reality providers.

Brands and designs are key value drivers here – their legally compliant development, protection and defence often determine long-term market success.

We support you in strategically and legally securing your creative ideas:

• Brand development & clearance – thorough examination of names, slogans and logos prior to launch, FTO analyses.
• Portfolio strategy & monitoring – tailor-made creation of IP portfolios, ongoing monitoring against imitators, monetary portfolio valuation in the context of transactions.
• Enforcement & defence – both in and out of court, including measures to combat piracy such as border seizures by customs authorities and in the area of unfair competition (UWG). 

Whether you are a start-up or an established company, we support you in building and protecting your brand world in an industry where creativity and speed are crucial.